How to Use QR Codes
on Windows

As marvels intended to generate interest and draw people into a store, the shop window has been an ever-evolving art form since the Industrial era. Now, QR Codes can help you deliver a better marketing return of investment by improving consumer experience and streamlining your offline site to your online platforms.

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QR Codes on Windows

Since the Industrial era, shop windows have been an art form to generate interest and draw people into stores. Today, QR Codes can improve ROI by enhancing consumer experience and connecting offline displays to online platforms.

The Benefits of Using QR Codes on Your Shop Window

1. A brief history of window shopping

In 1874, Macy’s unveiled the first major holiday window display. Large glass windows became widespread due to the Industrial and consumer revolutions. Over the years, window displays evolved into artful marketing, such as Saks Fifth Avenue’s 1914 holiday unveilings. Even today, despite online shopping, festive window displays remain a key attraction. With smartphones ubiquitous, QR Codes now bridge offline displays to online engagement.

2. QR Codes can help improve consumer experience

QR Codes engage customers on the world’s most-used platform: smartphones. By integrating QR Codes in shop windows, you allow passersby to interact with your products before entering the store.

• Image Gallery QR Code: Put a mobile catalog in their hands. Visitors can zoom, save, and share images without extra printing costs.
• Video QR Code: Show your supply chain, brand story, or product journey.
• Business Page QR Code: Share opening hours, store locations, or any relevant info.
• Dynamic URL QR Code: Link to landing pages with buttons or calls-to-action.

3. Measure your performance

Use QR Code Generator’s tracking to gather data on scan frequency, unique scans, location, date, time, device, and OS. Optimize your campaigns based on real-time analytics.

How to create a QR Code for your Shop Window

1. Select the QR Code type on QR Code Generator (URL QR Code recommended).
2. Enter your website or landing page URL.
3. QR Code is generated automatically.
4. Customize with a frame and “Scan Me” logo.
5. Choose colors matching your brand identity.
6. Download the QR Code in .jpg format.
7. Integrate the QR Code into your window display design.

Sign up to access more QR Codes (Event, Video, Coupon) with editable content, visuals, frames, and logo options.

QR Codes on Shop Windows Best Practices

1. Add instructions: Explain what the user gains from scanning the QR Code.
2. Frame it: Use ready-made frames, CTAs, shapes, icons, and text to complement your design.
3. Add a logo: Include a brand image or logo at the center for better recognition.
4. Save your designs: Reuse templates for multiple campaigns.
5. Customizable URL: Edit short URLs to boost brand recognition and user trust.
6. Test before printing: Minimum size 2 x 2 cm; ensure readability with multiple devices and QR Code complexity.

See QR Codes on Shop Windows in Action

Retailers

Elle Boutique placed a Coupon QR Code on their storefront window. Passersby could scan and register their email to get discounts. Dynamic QR Codes allowed them to update offers without reprinting.

Real Estate Agencies

Home Finders used a Video QR Code on their window to showcase property video tours, allowing customers to preview homes before booking viewings.

Tourism

World Trekker Tours used a Gallery QR Code to display destination pictures. Visitors could zoom, share, and download images, with buttons linking to booking pages.

Cities & Culture

Springfield’s town hall used an MP3 QR Code for a local podcast, linking each episode monthly and allowing visitors to download via iTunes, Google Play Music, Amazon Music, and more.

Photographers and Videographers

Through the Lens Studio placed a Dynamic URL QR Code linking to a mobile-friendly portfolio and booking page, allowing customers to instantly explore services and book appointments.