What is a QR Code?

Quick response, or QR, is a type of barcode that can store a multitude of information. The obvious difference between a QR Code and Barcode is its appearance. A QR Code is always in the shape of a square and contains smaller, even blocks similar to Tetris. A Barcode, on the other hand, has vertical bars in different thicknesses and often accompanied by a serial number.

What can a QR Code do?

Because of its versatility, a QR Code can be programmed to do a multitude of things. It can be split into two formats: Dynamic and Static. A Dynamic QR Code is useful for businesses or nonprofits in their marketing strategy because of its advantages. Though it needs a subscription to work, it is a small price to pay compared to the benefits it offers. Dynamic QR Code solutions are editable, which means if you made a mistake and only noticed it after the QR Codes are printed, you can easily log in to the dashboard and fix them without changing the appearance of the already printed Codes.

• The deadline for print is earlier than the actual campaign. By using a Dynamic QR Code, you can add a dummy QR Code and simply add the content after it’s printed.
• Typos are inevitable. There are thousands of horror stories about how they only spotted a mistake after the QR Code is printed on hundreds and thousands of business cards, flyers, or brochures, resulting in high reprinting costs. With a Dynamic Code, you won’t even break a sweat.
• Changing the direction of your campaign and thinking it’s too late? Not with Dynamic Codes. If you printed a Facebook QR Code and decided you need to get customer feedback instead, no problem. Simply change the QR Code solution in the dashboard and you’re good to go. Need to change it again? With our QR Code