How to Use QR Codes
on Displays

QR Codes are starting to gain traction and are breathing new life into print marketing. They can add a new dimension to your displays and help you boost your advertising efforts, drive more traffic to your website and track your campaign metrics.

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The Benefits of Using QR Codes on Displays

Whether printed on a window, POS (point of sale), floor standup, pop-up or trade show display, QR Codes are the home run hitters for bringing online content to people offline. With the rise of smartphone usage worldwide, connecting consumers, businesses, donors, and fans to meaningful experiences is more important than ever. QR Codes not only share information but enrich how people experience your ads, products, and messages.

1. Optimize marketing campaigns

A well-designed display gets noticed, but QR Codes boost your business by increasing website traffic, offering discounts, guiding store location, and enhancing app downloads. They are cost-effective, versatile, and easy to implement.

QR Codes integrate seamlessly into omnichannel marketing strategies, helping you build better customer relationships. Social Media QR Codes connect to all your platforms, letting audiences choose how to follow you. Dynamic URL QR Codes guide customers to your online store, increasing web traffic and engagement. Audiences can scan, save, and return later at convenience.

2. Enhance storytelling

Storytelling improves communication and engagement. Numbers and statistics are helpful but proof stories and examples create authentic experiences. Over 90% of people trust suggestions from friends and family, and 88% trust online reviews. Use Image Gallery QR Codes for testimonials, Video QR Codes to show product life cycles, and Social Media QR Codes for activism campaigns.

3. Track your marketing campaign’s effectiveness

Dynamic QR Codes allow you to track campaign performance. Monitor scan frequency, unique scans, location, date, time, device, and operating system. This data keeps you informed in real time, helping optimize your campaigns.

How to create a QR Code on Displays?

1. Select the type of QR Code on QR Code Generator (URL QR Code recommended).
2. Enter your website address.
3. Generate your QR Code automatically.
4. Customize with a frame and “Scan Me” logo.
5. Choose colors matching your brand identity.
6. Download the QR Code in .jpg format.
7. Integrate the QR Code into your display design.

Sign up to access more QR Codes like Event, Video, and Coupon, with editing options and custom frames or logos.

QR Codes on Displays Best Practices

1. Add instructions: Include a short explanation of what scanning the QR Code provides to incentivize users.
2. Frame it: Customize frames, CTA messages, colors, shapes, icons, and text to complement your display design.
3. Add a logo inside your QR Code: Insert a brand image or logo at the center. The system automatically sizes it for scannability.
4. Save your designs: Reuse saved templates for future marketing or service endeavors.
5. Customizable URL: Modify the short URL to include your brand name to stand out and build trust.
6. Test before printing: Minimum QR Code size is 2 x 2 cm. Field-test with various devices to ensure scannability.

For more information, visit our Help Center and How to Get Creative with QR Code Design pages.

See QR Codes on Displays in Action

Gym and Wellness Studios

Studio Gym placed a pop-up display at their entrance promoting seasonal discounts on yoga classes with a Coupon QR Code. Customers could save, email, and share the coupon instantly.

Software and Game Developers

eGo Gaming Studios advertised a new game with a Dynamic URL QR Code at a convention. Scanning linked users to a landing page for pre-orders and promotional previews.

Business Consultants

Brixton Business added a Business Page QR Code to their window display, allowing customers to access the mission statement, slogan, address, hours, and online portfolio. Contact via phone, email, and social media was available with one scan.

Retailers

Elle Boutique printed Social Media QR Codes on window displays, letting customers follow updates, events, and new looks at their convenience.

Consumer Electronics

Siekens Electronics used Video QR Codes on display ads for a new juicer, linking to testimonials that showed how the product improved users' morning routines and lifestyle.