How to Use QR Codes
on Emails

Why Email Marketers Love QR Codes

Email marketing delivers strong ROI, with an average open rate of 21.5% and $36 earned for every $1 spent. Adding QR Codes makes emails even more engaging. Scanning a QR Code takes users to a webpage or app, enhancing email campaigns and guiding subscribers through the sales funnel.

Email Marketing Statistics

• 93% of B2B marketers use email to distribute content.
• 73% of millennials prefer communications via email.
• 80% of business professionals believe email marketing increases customer retention.
• 59% of respondents say marketing emails influence their purchase decisions.

5 Ways QR Codes Strengthen Email Marketing Strategies

1. Collect More Data About the Success of Your Efforts

Dynamic QR Codes provide real-time tracking of scans by location, device, and time. This complements traditional click-through rates and helps measure engagement across desktop and mobile devices.

2. Leverage the Power of A/B Testing

Use unique QR Codes for each email variant to see which performs best. Metrics can even reveal geographic differences in engagement, helping optimize future campaigns.

3. Express Your Brand Identity

Customize Dynamic QR Codes to match email design and brand identity. Add logos, frames, CTAs, and color schemes to make your emails visually cohesive and professional.

4. Guide Your Audience to Any Destination

QR Codes can link to landing pages, apps, social media, PDFs, event pages, or any online content. Dynamic QR Codes allow updates without changing the original design.

5. Smooth the Transition Between Devices

QR Codes bridge desktop and mobile experiences. They ensure that users who open emails on desktop can seamlessly engage via smartphone or tablet, ideal for app downloads or mobile-specific offers.

Great Examples of Email Marketing with QR Codes

Real Estate Open House Events

The Home Finders used Event QR Codes in emails to increase attendance at property viewings. The QR Codes linked to signup forms, event pages, and Google Maps locations, allowing users to easily add events to their calendars.

Simplify App Downloads

eGo Gaming Studios used App Store QR Codes in emails to help desktop users quickly access their new mobile game. QR Codes made downloading fast and convenient without searching the app store manually.

Promote Mobile-Based Discounts

Elle Boutique used Coupon QR Codes in emails to share mobile-only discount codes, boosting engagement and sales through their app. QR Codes allow retailers to target mobile users effectively.

How to Create Dynamic QR Codes for Email

1. Go to QR Code Generator PRO and select your QR Code type.
2. Enter the details to display in the email.
3. Generate the QR Code.
4. Customize with a frame, “Scan Me” CTA, colors, and logo.
5. Download the QR Code in .jpg format.
6. Integrate the QR Code into your email campaign.

Sign up to access more QR Code types (Event, Video, Coupon) to add visuals and edit information without reprinting, including frames and logos.

QR Code Best Practices for Emails

• Customize the design to match your branding.
• Ensure readability with appropriate contrast (dark QR Codes on light backgrounds).
• Use a minimum QR Code size of 2 x 2 cm (0.8 x 0.8 in).
• Test the QR Code on multiple devices for proper scanning.
• Monitor metrics after sending to optimize future campaigns.

Enhance Your Email Marketing Efforts with QR Code Generator PRO

QR Codes make email campaigns modern, flexible, and measurable. They increase engagement, provide insights into customer behavior, and maintain brand identity across devices. With Dynamic QR Codes, marketers can update campaigns, link to diverse content, and deliver a seamless user experience.