How to Use QR Codes
on Banners

Add a QR Code to your custom banner and watch your out-of-home advertising connect customers to your online platforms and run hassle-free, effective promotional offers.

Create a QR Code like this now

The Benefits of Using QR Codes on Banners

1. Integrating digital and traditional marketing

With more and more people shifting to mobile use, it is important for businesses and organizations to prioritize mobile-first experiences when designing marketing strategies for products, services, and information. By incorporating QR Codes, you don’t just advertise services or products on banners, you allow people to book those services and purchase those products with ease, effectively smoothing out the B2C (business to consumer) process and hyperlinking the physical world with just a scan. QR Codes give your audience a frictionless shopping experience and your business a marketing strategy at an affordable price with higher returns for your advertising efforts.

2. Scan and shop marketing

Imagine your consumers bookmarking your promotional discounts or accessing your online offers and shopping just by scanning a QR Code on your banner. With our Coupon QR Code, in-store vinyl banners can help you promote sales on seasonal products, discounts or special offers while also making it easy for your customers to save and redeem them. And, if your business offers at-home delivery, you can give your customers easy access to your services by printing our App Store QR Code to your roller banner, which links to multiple app stores, or our Dynamic URL QR Code, connecting directly to a sign-up page so they can get started. Always include a CTA explaining the advantages your customers will unlock by scanning your Code.

3. Increase brand awareness

Banners help you get your name and website in front of your target audience by reaching people as far as the eye can see. QR Codes are the yellow brick road between online and offline information, helping you optimize your ads and really get your online platforms out there.

If your customers are already talking about you, interact with them by using our Social Media QR Code on your banners to keep the conversation going online. Encourage media mentions, converse with your audience and keep your brand at the top of the feed chain. Or, if you are still a new business, get noticed at conferences, conventions or on the streets with eye-catching banner design and a Business Page QR Code that tells people what you’re all about, where they can find you, and when.

Your two-dimensional banner can become a vector to success with the right QR Code.

4. Measurable advertising

Our QR Codes can help you build a buyer persona. Each time a Dynamic Code is scanned, it registers when, where, and with what device it took place. You can review this detailed information on your user-friendly insights page or download it as a CSV. This helps measure your advertising success and make any necessary adjustments during an ongoing campaign.

How to create a QR Code on a Banner?

1. Go to QR Code Generator and select the type of QR Code you’d like on your banner. We recommend starting with a URL QR Code.
2. Enter your website address.
3. Your QR Code will be generated automatically.
4. Customize the design by adding a frame and a “Scan Me” logo.
5. Select colors to match your style or brand identity.
6. Download the QR Code in .jpg format.
7. Integrate the QR Code into your banner design.

*Sign up to choose more QR Codes such as Event, Video, and Coupon, with options to add more information, visuals, and edit content without reprinting. You can also select from various frames and upload your own logo.

QR Codes on Banners Best Practices

• Add instructions: Always provide a short explanation of what the user gains from scanning the code.
• Frame it: Use customizable frames to blend QR Codes with your banner’s design or brand identity.
• Add a logo inside your QR Code: Upload a logo or CTA, like “Shop now,” at the center of the QR Code without affecting scannability.
• Save your designs: Save QR Code templates to reuse for future campaigns.
• Customizable URL: Dynamic QR Codes can have a short URL customized with your company name to increase trust and recognition.
• Test before printing: Minimum size 2 x 2 cm (0.8 x 0.8 in). Test across multiple devices to ensure readability.

See QR Codes on Banners in Action

Business Consultants

At the annual trade exhibit, Brixton Business Consulting unveiled their new IT consultation App. They printed an App Store QR Code on a retractable banner so attendees could scan and download the app directly. The mobile-friendly page included a video trailer covering the benefits of the app.

Retailers

Elle Boutique printed a PDF QR Code of their new lookbook on a vinyl banner in front of their store. Shoppers could scan, save, and explore the new clothing line, and the cover page button linked to the online store for convenient shopping.

Software & Game Developments

Shuriken Chronicles’ banners featured a Video QR Code encouraging commuters to scan for an exclusive first look at the new game. Analytics allowed the marketing team to track scans, locations, and times for optimized campaigns.

Tourism

World Trekker Tours promoted their River Kayaking Beginners Course with a Coupon QR Code on a large, eye-catching banner. Scanning the code applied a discount on the signup page, enticing city dwellers to participate.

Educational Institutions

Glasmont Creative Academy used an Event QR Code on banners for their end-of-year Art Festival. Attendees could scan to view event details, maps, and register, making the banners informative and interactive.

Get more ideas on how QR Codes can work for your business by visiting our How to Use QR Codes for your Business page.