How to Use QR Codes
on Posters

Are you a marketer? Are you an academic, a researcher or a politician? QR Codes can help improve your posters and your marketing campaign by connecting your audience from offline spaces to online platforms.

Create a QR Code like this now

The Benefits of Using QR Codes on Posters

Posters are attention grabbers that circulate information. Add the right font, graphics, and details, and your advertisement can stand out. But with QR Codes, good becomes better: they help you interact with your audience, attract new customers, and provide detailed information about your products or services. With one scan, users connect directly to your content. Developed by Masahiro Hara of DENSO WAVE, QR Codes can store up to 7089 digits or 4296 characters, revolutionizing marketing and information sharing.

1. Mystery and anticipation

QR Codes add depth to poster campaigns by connecting print to digital. For example, Game of Thrones’ season 8 posters used QR Codes to link fans to quests and campaigns online. Use Video QR Codes for behind-the-scenes content, MP3 QR Codes for soundtracks or podcasts, or Dynamic URL QR Codes to drive traffic to your website, contact forms, or social media pages.

2. Capture a wider audience

QR Codes extend your reach by linking print to social media channels. The Social Media QR Code consolidates all accounts in one place, allowing one poster to engage with audiences across multiple platforms seamlessly.

3. Make the facts available

QR Codes allow posters to provide additional information. Use PDF QR Codes for brochures, eBooks, or cited works. Image Gallery QR Codes can showcase products from multiple angles, providing users with richer content and on-the-go access.

4. Manage events

Event QR Codes provide mobile-friendly access to event details like date, venue, directions via Google Maps, ticket purchases, or registration. Attendees can save events directly to their calendars and contact organizers easily.

5. Measure and market

Dynamic QR Codes track performance with real-time data, including scan frequency, unique scans, location, date, time, device, and operating system. This data allows you to optimize your poster campaigns effectively.

How to create a QR Code for a Poster?

1. Select the type of QR Code on QR Code Generator (URL QR Code recommended).
2. Enter your website address.
3. Generate your QR Code automatically.
4. Customize with a frame and “Scan Me” logo.
5. Select colors matching your brand identity.
6. Download the QR Code in .jpg format.
7. Integrate it into your poster design.

Sign up to access additional QR Codes such as Event, Video, and Coupon for editable content without reprinting.

QR Codes on Posters Best Practices

1. Add instructions: Include a short explanation of what scanning provides to incentivize users.
2. Frame it: Customize frames, CTA messages, colors, shapes, icons, and text to match your creative design.
3. Add a logo inside your QR Code: Place a brand image or CTA in the center; the system auto-sizes for scannability.
4. Save your designs: Reuse templates for future campaigns.
5. Customizable URL: Adjust the short URL to your brand to stand out and build trust.
6. Test before printing: Minimum recommended size is 2 x 2 cm. Test with multiple devices for readability.

See QR Codes on Posters in Action

Cities and Cultures

Springfield City used Event QR Codes on posters to increase attendance. Visitors could save the event to their calendar and access directions via Google Maps.

Event Management

Verge Event Management used Facebook QR Codes on posters to allow RSVPs, ticket purchases, and track campaign success using scan frequency, location, and device data.

Non-Profits

Protect the Bees Foundation added Dynamic URL QR Codes to donation posters, enabling immediate donations directly from scanned posters.

Educational Institutes

Glasmont Academy used Social Media QR Codes on posters to link prospective students to virtual galleries showcasing weekly art and performance pieces.

Personal Use

Students at science fairs used PDF QR Codes on presentation posters to provide additional research, allowing judges and viewers to access content directly on their smartphones.