How to Use QR Codes
on Infographics

Infographics have paved the way for a new type of content marketing known as visual content marketing. However, there is one big obstacle to this: adding a link to an infographic doesn’t make it clickable, especially on social media, blog posts, and any print materials. Anyone viewing a link within an infographic still has to access that link in another manner or try to type it in later. Here is exactly where QR Codes come into play!

Create a QR Code like this now

The Benefits of Using QR Codes on Infographics

QR Codes simplify access to links on infographics. Users can scan QR Codes from printed or digital infographics, ensuring no customer misses your content—and potentially gaining new ones!

1. Matches with All Brand Graphic Designs

QR Codes created with QR Code Generator can match every detail of your brand. Customize colors, frames, edges, add logos or images, and include a unique CTA. QR Codes are adjustable in size and image format to fit product packaging, social media, billboards, and more.

2. Track & Optimize Marketing with Infographics

Using Dynamic QR Codes, you can track real-time data: location (city/country), time scanned, device used, and total vs. unique scans. This allows you to monitor performance and optimize infographic marketing campaigns.

3. Tell a Unique Story with Your Content

Infographics combine visuals and text for easy-to-read content. Adding QR Codes integrates your infographic into a broader marketing strategy, providing seamless access to links and analytics. Companies like Statista excel with such infographic strategies.

4. Display on Any Print Marketing Design

QR Codes work on print materials as well as digital. Scan metrics let you track ROI, and potential customers can access your content from flyers, brochures, or billboards.

5. Update & Edit Even After Printing

Dynamic QR Codes can be edited and updated without changing the design. Swap links or change QR Code types anytime to keep your marketing current.

How to Create a QR Code on Infographics

1. Go to QR Code Generator and select the QR Code type (URL QR Code recommended).
2. Enter your website address.
3. Customize your QR Code with a frame and “Scan Me” logo.
4. Select colors to match your style or brand.
5. Download your QR Code file in .jpg format.
6. Integrate the QR Code into your infographic design.

Sign up to access additional QR Code types such as Event, Video, and Coupon for more visuals, editable info, frames, and logos without reprinting.

QR Codes on Infographics Best Practices

• Clarify your QR Code CTA: Add a call-to-action in the frame to improve scanning rates and guide users’ actions.
• Match your QR Code with graphic design: Ensure colors, style, and image file types align with the infographic.
• Use appropriate QR Code size: Minimum 2 x 2 cm (0.8 x 0.8 in) ensures scannability. Scale larger as needed for your marketing materials.

See QR Codes on Infographics in Action

Business Services

The Lloyd Architecture Group used Business Page QR Codes in infographics to track the effectiveness of social media ads, conference posters, and billboard campaigns.

Government

Springfield City Council used Dynamic URL QR Codes in brochures and office-window infographics to educate citizens on recycling and link to more resources online.

Educational Institutions

Glasmont Creative Academy added Video QR Codes to infographics on posters and billboards, sharing student success stats and testimonials.

Real Estate Agencies

The Home Finders combined Event QR Codes with infographics for property viewings, making it easy for potential buyers to sign up via billboards, displays, and emails.

Consumer Packaged Goods

Betty Baker included Rating QR Codes in product packaging infographics to let customers rate new organic products and learn more about ingredient sourcing.