How to Use QR Codes
on Vehicles

There is a way you can use people’s drab, daily commute to your brand’s favor. By adding a QR Code to your branded vehicle, you have a free, moving advertisement for your products and services that enhances your audience reach, creates transparency, and helps people get access to you instantly.

Create a QR Code like this now

The Benefits of Using QR Codes on Vehicles

People spend an average of 26.1 minutes commuting one-way. While some may scroll social media, you can use this time to turn leads into customers with QR Codes on vehicles.

Offline to online: The QR Code is here to help

QR Codes instantly guide your audience from offline to online platforms, helping you:

• Direct users to a specific landing page, such as your online shop.
• Increase app downloads.
• Grow your social media following.
• Allow customers to book services and find store locations.

All achievable with a clear call-to-action (CTA) and the right QR Code solution.

1. Optimizing the ROI of your branded car

Branded vehicles grab attention but can be costly. QR Codes, however, are cost-effective, small, versatile, editable, and can hold a large amount of information. No need to reprint or spend extra money.

Examples of vehicle-friendly QR Codes:

• Social Media QR Code: Link scanners to platforms like Facebook, Instagram, or Twitter.
• Dynamic URL QR Code: Redirect to mobile-friendly landing pages for promotions or causes.
• Feedback QR Code: Collect customer input directly to your email, improving services and products.

Scans can be saved on the device for later, making it convenient for users even in traffic or on the go.

2. Tracking your success is everything

QR Codes offer analytics to measure your campaign's performance, including scan frequency, unique scans, location, date, time, device, and operating system. Real-time data helps optimize campaigns effectively.

How to create a QR Code for Vehicles?

1. Select the type of QR Code on QR Code Generator (URL QR Code recommended).
2. Enter your website address.
3. QR Code is generated automatically.
4. Customize with a frame and “Scan Me” logo.
5. Select colors matching your brand identity.
6. Download the QR Code in .jpg format.
7. Integrate it into your vehicle display design.

Sign up for more QR Codes (Event, Video, Coupon) with editable content, visual customization, and logo upload options.

QR Codes on Vehicles Best Practices

1. Add instructions: Explain what users gain by scanning the QR Code.
2. Frame it: Use ready-made frames, CTAs, shapes, icons, and text to complement your design.
3. Add a logo: Place a brand image or logo in the center; auto-sized for scannability.
4. Save your designs: Reuse branded QR Code templates for multiple campaigns.
5. Customizable URL: Edit short URLs to strengthen brand recognition and trust.
6. Test before printing: Minimum size: 2 x 2 cm. Test multiple devices for readability.

See QR Codes on Vehicles in Action

Event Management

Verge Event Management added Image Gallery QR Codes to the bumper of company cars, letting potential customers discover their events while stuck in traffic.

Finance and Insurance Companies

Global Worth Trust created car stickers with a vCard Plus QR Code, allowing instant booking and easy access to services on the go.

Business Consultants

Brixton Business Consulting used Coupon QR Codes on vehicles to offer first consultations for free. Leads could scan, save, email, or share instantly, boosting service access and client engagement.

Nonprofits

Protect the Bees Foundation used Dynamic URL QR Codes linking to their mission and donation pages, reaching mobile audiences in traffic jams and parking lots.

Cities and Cultures

Springfield added App Store QR Codes to city vehicles, promoting their city tour app. The QR Codes linked to Apple App Store, Google Play, or Amazon Appstore, giving citizens and tourists instant access.