How to Use QR Codes
on Ebooks & Ezines

More and more businesses are beginning to realize the marketing potential that comes with eBooks and eZines. No matter whether it’s publishers, authors, or private businesses themselves, eBooks and eZines provide unique information to potential customers and readers. When you add QR Codes to eBook and eZine designs, you can enrich this content even more by connecting it with additional information that’s also easy to access.

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The Benefits of Using QR Codes on eBooks & eZines

eBooks and eZines can be read on all devices, and even printed. QR Codes simplify the process of accessing all your information, and our QR Codes can be tracked and edited whenever needed!

1. Comprehensive QR Code Solutions

We offer two main QR Code solutions for sharing eBooks & eZines: PDF QR Codes and Dynamic URL QR Codes. PDF QR Codes convert a PDF into a scannable QR Code, while Dynamic URL QR Codes direct users to a landing page or website where your eBook or eZine can be downloaded. You can also share social media profiles, videos, apps, events, sound files, and more via QR Codes.

2. Easy Links for Customers on All Devices

All QR Codes display information on a summary page viewable on smartphone, tablet, or desktop. This ensures smooth accessibility, especially when readers scan QR Codes from printed eBooks or eZines.

3. Combine QR Codes with Print Marketing

Before QR Codes, print materials promoting digital content required readers to manually search for links. Now, a quick scan provides immediate access to your content, boosting engagement and convenience.

4. Real-Time QR Code Campaign Tracking

Dynamic QR Codes allow real-time tracking, including total vs. unique scans, time, device type, and location (city/country). ROI calculations become simple and transparent, even for printed eBooks & eZines.

5. Always Editable & Updatable

Dynamic QR Codes can be updated or edited after printing. You can change links, swap QR Code types, or adjust campaigns without reprinting, saving time and money.

6. Customizable for Every Design

QR Codes are fully customizable. Style them with brand colors, custom frames with CTAs, fun edges, and add logos or images in the center. The summary page can also be personalized.

How to Create a QR Code on eBooks & eZines

1. Go to QR Code Generator and select your QR Code type (URL QR Code recommended).
2. Enter your website address.
3. Customize your QR Code design by adding a frame and “Scan Me” logo.
4. Select colors to match your style or brand identity.
5. Download your QR Code file in .jpg format.
6. Integrate the QR Code into your eBook or eZine design.

Sign up to unlock more QR Code types such as Event, Video, and Coupon, allowing further customization and the ability to edit or replace all information without reprinting.

QR Codes on eBooks & eZines Best Practices

• Customize your design: Match your QR Code style with your brand and marketing designs.
• Use appropriate size: Minimum 2 x 2 cm (0.8 x 0.8 in) ensures scannability. QR Codes can be scaled up as needed, even to billboard size.
• Track your campaign: Monitor scan metrics for insights on what works and what can be improved.

Use Cases for QR Codes on eBooks & eZines

Restaurants

Neon Burgers included a Business Page QR Code in an eBook review of their restaurant, allowing customers to view the menu and CTA button directing traffic to their website.

Online Fashion Retailer

Elle Boutique’s eZine featured an Image Gallery QR Code for followers to view influencer Kim Moody’s lookbook, inspiring shopping and engagement.

Publishers

Lionspring Publishing included a Social Media QR Code in their bi-annual eZine to promote a new author, Amanda Kidd, allowing readers to follow her online.

Software & Game Developers

eGo Gaming Studios added Video QR Codes to eBooks containing fan fiction for their game “Cosmo Riders,” giving fans behind-the-scenes access to developers’ content.

Educational Institutions

Glasmont Creative Academy added PDF QR Codes to an eBook on Vincent Van Gogh, allowing students and readers to view additional artworks for an immersive learning experience.