How to Use QR Codes
on Art

Whether it is to promote new exhibitions, student art portfolios on business cards, or to create more engaging museum tours, QR Codes have made a definite impact on the art world. And with more flexibility when it comes to QR Code design, it has made them easier to integrate into illustrations, logos, and any art medium.

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The benefits of applying QR Codes on art

Teresa Margolles’ new work El asesinato cambia el mundo / Assassination changes the world, is described as investigating the social and aesthetic dimensions of conflict by infusing artwork with material traces of violence and loss. One of these materials is a receipt reproduction of an ammunition purchase by the artist at the same Walmart where, on August 3rd, a 21-year-old man opened fire with an assault rifle and killed 22 people.

The receipt shows the purchase of an ammunition box of 25 shells for $5.48, plus tax. Perhaps even more jarring than something as mundane as a receipt is the QR Code at the bottom, prompting customers to scan for Walmart coupons. Since QR Codes can be photocopied, Walmart’s scan & go mobile coupon still works. If visitors snap a picture of the receipt, they are transported for a moment from the exhibit to the banality of everyday life.

QR Codes are not just marketing tools—they bridge the offline and online world, helping artists combine mediums and offer diverse perspectives to audiences.

1. Create a more inclusive art world

QR Codes create new pathways in art by increasing accessibility and connecting different locations. They allow people to experience exhibitions and digital content without physical limitations.

For example, murals can become digital portals that connect users to museum exhibits or augmented reality experiences. QR Codes make access seamless by allowing users to instantly open links or download apps.

2. Amplify your art with QR Codes

QR Codes enhance artwork by adding interactive layers. Visitors can scan and access detailed information, videos, or audio experiences related to the artwork.

You can also use Video QR Codes or MP3 QR Codes to create immersive storytelling experiences that add depth and emotion to your work.

3. Easily integrate it into your aesthetic

QR Codes can be customized to match your artistic style. You can adjust colors, frames, shapes, and even add logos or call-to-action messages to blend them into your design.

4. QR Codes help you track, measure, and plan

One major limitation of traditional art is the inability to track engagement. QR Codes solve this by providing real-time analytics.

You can measure scans, locations, devices, and user behavior. This helps artists understand their audience and improve future projects.

How to create a QR Code on art?

1. Select a QR Code type (e.g., URL QR Code)
2. Enter your website or content link
3. Generate the QR Code
4. Customize the design (frame, logo, colors)
5. Download the QR Code
6. Add it to your artwork

Note: Using a Dynamic QR Code allows you to edit content later without changing the printed code.

QR Codes on art best practices

1. Customize your design

Customize your QR Code to match your artistic aesthetic for better visual integration.

2. Use the appropriate size

Ensure your QR Code is at least 2 x 2 cm so it can be scanned easily, even from a distance.

3. Add a CTA

Always include a call-to-action like “Scan to explore” to encourage user interaction.

See QR Codes on art in action

Diversify your income as an artist

Use QR Codes for digital payments like Bitcoin to receive donations directly from viewers.

Connect viewers to your online store

Link your artwork to an online store so users can purchase prints or original pieces instantly.

Promote yourself as a creative

Use QR Codes to link to your social media or event pages, helping grow your audience.

Provide more information about your art

Attach PDFs or documents explaining your inspiration and creative process.

Connect communities through augmented reality

Use QR Codes to link to AR apps and create immersive experiences across different locations.