How to Use QR Codes
on Flyers

Educate and share information by using QR Codes on your brochures to create an interactive print and digital literature hub for your clients, customers or patients.

Create a QR Code like this now

The Benefits of Using QR Codes on Flyers

There is this idea that the flyer was thrown away in digital marketing’s trash can and the lid is about to be sealed shut. But how wrong this is. Easy and affordable to produce, the flyer is able to reach a wider audience so that when it comes to promotional marketing, it is its kingpin.

The best player on your team who, if used right, can bowl you a strike more often than not. By adding a QR Code, you can optimize your marketing strategy so the right people view your ad at the right time and in the right place.

A QR Code will also help you promote special offers, services or products by expanding your campaign to your online platforms and help people reach your social media pages.

QR Codes on flyers: The traditional marketing solution

By combining traditional and digital marketing in what Judith Moncrieff coined in the 90s as traditional, according to Techopedia, you can increase your engagement and interaction with your audience.

Target your offline audience with a well-designed flyer and retarget by leading them with a well-placed QR Code to your online networking platforms, which will help you earn people’s attention, build up your network and expand your social media community.

By using a Dynamic QR Code, you can capture and measure detailed information on when, where and with what device your flyer’s QR Code was scanned each time.

This allows you to track your marketing efforts with ease, and make changes to your strategy accordingly, like which location was most effective for your flyer distribution.

Knowing who and where your audience is can not only help you optimize your flyer distribution and effectiveness but also increase your brand awareness.

1. Make it eventful

If you are planning an event, what better way to organize yourself than by adding an Event QR Code to your flyer?

Whether it’s a party, a conference or a non-profit, your guests will have easy access to essential event information with just one scan, and they will also be able to save the date to their calendars with just one click.

Add an RSVP option so you know how many people will attend and you can plan any catering service accordingly.

2. Make it performative

Was last year’s event a mind-blowing success and you have a video to prove it?

Use a Video QR Code on your flyers not just to promote your follow-up event, but to also show your audience what they missed out on last time so they don’t this time around.

3. Make it promotional

Coupon QR Code and flyers go together like peanut butter and jelly.

Is there a holiday sale coming up, a new release or does everything from last season have to go before next season’s trends roll in?

Print a coupon QR Code on your promotional flyers so your clients are in the loop. It’s like being part of a not-so-secret society.

4. Make it work for you

Manage a successful campaign with the advantages of our Dynamic QR Code by capturing and measuring statistics.

Tracking features tell you where, when and with what device a scan took place.

You can also upload new information to already printed QR Codes without having to reprint them or turn a Coupon Code into a Social Media Code without generating a new one.

5. Make it stand out

The QR Code is no longer limited by its monochromatic black and white past.

It is now versatile and customizable so you can integrate it seamlessly into your campaign or make it stand out as a creative element.

How to create a QR Code on a Flyer?

1. Go to a QR Code Generator and select the type of QR Code you’d like on your flyer.
2. Enter your website address.
3. Your QR Code will be generated automatically.
4. Customize the design by adding a frame and a “Scan Me” logo.
5. Select colors to match your brand identity.
6. Download your QR Code file.
7. Add the QR Code to your flyer design.

QR Codes on Flyers Best Practices

Customer trust is built on providing your audience with brand reliability. They should find the same visual and written information across multiple devices, whether online or offline.

Empower your flyer’s marketing campaign by using eye-catching visuals, a clear call-to-action message, and a well-designed QR Code.

1. Add instructions

One big mistake QR Code users have made is printing them without a short explanation of what users will gain by scanning them.

Always incentivize people to scan your code.

2. Frame it

Customizable frames can help your QR Code match your flyer’s design or brand identity.

3. Add a logo inside your QR Code

You can incorporate a logo at the center of your QR Code or add custom CTA text such as “Join us”, “Find out more”, or “Discover”.

4. Save your designs

Save QR Code designs as templates so they can be reused in future campaigns.

5. Test before printing

Always test your QR Code with multiple scanning apps before printing.

The recommended minimum size of a QR Code on flyers is 2 × 2 cm to ensure it remains scannable.

See QR Codes on Flyers in Action

Event Management

Event companies often use Social Media QR Codes on flyers to promote events while growing their online communities.

Software and Game Developers

Developers can use Event QR Codes to promote launch events and provide detailed information, directions, and ticket links.

Publishers

Publishers can add MP3 QR Codes to flyers so readers can listen to audio previews of books before purchasing them.

Retailers

Retail brands can use Coupon QR Codes to share promotions and discounts that customers can save directly on their mobile devices.

Tourism

Tourism companies can add PDF QR Codes to provide travel packages, itineraries, and pricing information digitally.

QR Codes can also track scans in real time and generate reports for marketing analysis.

QR Codes also come with customizable pages and links, allowing them to be used across flyers, email newsletters, and social media campaigns.