How to Use QR Codes
on Tickets

Provide a bit of extra content for customers to enjoy your music, sports and all events tickets with QR Codes. They help you display future events, gather feedback or amass more followers on your social media channels.

Create a QR Code like this now

The Benefits of Using QR Codes on your Tickets

1. What is mobile-marketing and why is it important?

Mobile marketing is a digital-centric, multi-channel strategy aimed at reaching a target audience on any mobile device, including smartphones, tablets, websites, email, SMS, social media, and apps. It changes how people engage with your brand, making mobile strategies crucial for campaigns.

Tips for developing a mobile strategy:

• Understand your audience and create a mobile buyer persona.
• Optimize web content for mobile devices.
• Ensure CTAs are mobile-friendly and simple to use.
• Monitor mobile metrics regularly.

With Americans averaging 3.6 hours/day on mobile, increasing smartphone adoption, and Google’s mobile-first indexing, mobile marketing is becoming essential for modern campaigns.

2. QR Codes are paving the way forward

Since their creation in 1994 by Denso Wave, QR Codes have evolved from a novelty to a powerful marketing tool. They enable offline-to-online engagement, are eco-friendly, provide real-time updates, and allow customers to interact with products and events conveniently.

3. Optimize your tickets with QR Codes

QR Codes on event tickets speed up check-ins and link attendees to your social media profiles. Add Coupon QR Codes to reward loyal customers or attract new ones, Dynamic URL QR Codes to redirect users to event pages, About Us sections, or online stores, and MP3 QR Codes to preview music or content. QR Codes enhance your mobile marketing and maximize print marketing effectiveness.

4. Metric tracking

QR Codes allow real-time tracking of scans, including location, date, time, device, and operating system. This data helps optimize marketing campaigns by providing insight into what works and what doesn’t.

How to create a QR Code for your Tickets?

1. Select the type of QR Code on QR Code Generator (URL QR Code recommended).
2. Enter your website address.
3. QR Code is generated automatically.
4. Customize with a frame and “Scan Me” logo.
5. Pick colors matching your brand identity.
6. Download the QR Code in .jpg format.
7. Integrate it into your ticket design.

Sign up for additional QR Codes (Event, Video, Coupon) with editable content, visual customization, and logo upload options.

QR Codes on Tickets Best Practices

1. Add instructions: Explain what users gain by scanning the QR Code.
2. Frame it: Use ready-made frames, CTAs, shapes, icons, and text to match your design.
3. Add a logo: Place a logo or CTA in the center; system auto-adjusts size for scannability.
4. Save your designs: Reuse branded QR Code templates for multiple campaigns.
5. Customizable URL: Edit the short URL for brand recognition and trust.
6. Test before printing: Minimum size: 2 x 2 cm. Test on multiple devices for readability.

See QR Codes on Tickets in Action

Retailers

Elle Boutique hosted a popup party and added Dynamic URL QR Codes to tickets, promoting both the event and their online store.

Photographers and Videographers

Through the Lens promoted a mini-lottery at a photography fair using Business Page QR Codes on tickets, linking participants to store info and online portfolio.

Musicians and Artists

The Three Sparrows printed MP3 QR Codes on tickets, giving fans exclusive access to a first track, boosting hype for their tour and new music release.

Software and Game Developers

eGo Gaming Studios printed App Store QR Codes for their Shuriken Chronicles tournament, linking to download pages and personalized video trailers.

Cities and Cultures

Springfield City used Event QR Codes on ticketed events to provide up-to-date information, promoting local gatherings, tournaments, and festivals.