How to Use QR Codes
on Websites

QR Codes give you the power to lead your visitors to web content valuable to your marketing efforts. Make redeeming coupons easier, amplify your social media reach, and make it easier for your audience to find and install your apps instantly.

Create a QR Code like this now

The Benefits of Using QR Codes on Websites

QR Codes save your visitors time and effort by eliminating manual input and unnecessary searching, streamlining both offline-to-online and online-to-online interactions.

1. The advantages of QR Codes in marketing

QR Codes help your marketing campaigns by offering:

• Easy-to-use one-step process for users.
• Environmentally friendly design that reduces paper waste.
• Seamless integration into your brand identity with branded QR Codes.
• Cost-effective solution.
• Metric tracking to measure campaign effectiveness.

2. Optimize your website with QR Codes

Reduce time spent typing and redirecting users online with QR Codes:

• App Store QR Code: Link visitors to Apple App Store, Google Play, or Amazon Appstore with one scan.
• MP3 QR Code: Share podcasts or audio files with custom links to iTunes, Google Play Music, Amazon Music, etc.
• vCard Plus QR Code: Allow visitors to save contact info directly to their mobile device.
• PDF QR Code: Share mobile-friendly content such as travel guides or manuals, accessible directly on smartphones.

3. Track your success

Use QR Code Generator’s tracking feature to get real-time statistics, including scan frequency, unique scans, location, date, time, device, and operating system. This helps optimize campaigns and monitor performance.

How to create a QR Code for Websites?

1. Select the QR Code type on QR Code Generator (App Store QR Code recommended for website-to-app connection).
2. Enter your app or website link.
3. QR Code is generated automatically.
4. Customize with a frame and “Scan Me” logo.
5. Choose colors matching your brand identity.
6. Download the QR Code in .jpg format.
7. Integrate the QR Code into your website page.

Sign up to access more QR Codes (Event, Video, Coupon) with editable content, visuals, frames, and logo options.

QR Codes on Websites Best Practices

1. Add instructions: Explain what the user gains from scanning the QR Code.
2. Frame it: Use ready-made frames, CTAs, shapes, icons, and text to complement your design.
3. Add a logo: Include a brand image or logo at the center for better recognition.
4. Save your designs: Reuse templates for multiple campaigns.
5. Customizable URL: Edit short URLs for brand recognition and user trust.
6. Test before printing: Minimum size 2 x 2 cm; test for readability on multiple devices.

See QR Codes on Websites in Action

Software and Game Developers

eGo Gaming Studios boosted app downloads by adding App Store QR Codes on their website, directing users seamlessly to their mobile app regardless of operating system.

Publishers

Lionspring Publishing House uses Social Media QR Codes to share authors’ Instagram or Twitter on their new arrivals and bestsellers webpage.

Gyms and Wellness Studios

Studio Gym shares MP3 QR Codes on their website so subscribers can download audio files to feel motivated during workouts.

Consumer Packaged Goods

Betty Baker puts up promotions with Coupon QR Codes on her website. Users can scan, download, and redeem them in-store.

Home Repairs & Maintenance

Happy House Crew allows potential clients to save their contact info using a vCard Plus QR Code, enabling quick access and follow-ups directly from the website.