Barcodes are gaining traction and revitalizing print marketing. They add a new dimension to displays, help boost advertising efforts, drive traffic to your website, and track campaign performance.

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The Benefits of Using Barcodes on Displays

Whether printed on windows, POS stands, floor displays, pop-ups, or trade show booths, Barcodes bring offline content to life. With widespread smartphone usage, connecting consumers, clients, and visitors to meaningful experiences is easier than ever. Barcodes enrich how people experience your ads, products, and messages.

1. Optimize marketing campaigns

Displays get noticed, but Barcodes drive engagement by linking to promotions, store locations, apps, or websites. They are cost-effective, versatile, and simple to implement.

Barcodes integrate with omnichannel strategies, improving customer relationships. Dynamic URL Barcodes guide users to your online store, increasing traffic and engagement. Customers can scan, save, and return anytime.

2. Enhance storytelling

Storytelling boosts communication and engagement. Barcodes can link to videos, testimonials, or image galleries to share authentic experiences. This strengthens customer trust and interest in your products or services.

3. Track campaign effectiveness

Dynamic Barcodes allow you to monitor campaign performance, tracking scan frequency, location, date, time, device, and platform. This data enables real-time campaign optimization.

How to create a Barcode on Displays?

1. Select the Barcode type (EAN, UPC, or QR optional) on a Barcode Generator.
2. Enter your product or website information.
3. Generate the Barcode automatically.
4. Customize size, color, and format to match your display.
5. Download the Barcode in .jpg or .png format.
6. Integrate the Barcode into your display design.

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Barcodes on Displays Best Practices

1. Add instructions: Include a brief note explaining what scanning the Barcode provides.
2. Frame it: Customize colors, shapes, CTA messages, and design to blend with your display.
3. Add branding: Include your logo or brand mark near the Barcode.
4. Save designs: Reuse Barcode templates for future displays or campaigns.
5. Customizable URL: Modify the URL to include your brand for recognition and trust.
6. Test before printing: Ensure the Barcode is scannable on multiple devices and at recommended sizes.

See Barcodes on Displays in Action

Gym and Wellness Studios

Studio Gym placed a pop-up display promoting seasonal discounts with Barcodes. Customers could scan, save, email, and share the offers instantly.

Software and Game Developers

eGo Gaming Studios advertised a new game at a convention using Dynamic URL Barcodes linking to landing pages for pre-orders and promotions.

Business Consultants

Brixton Business added a Business Page Barcode to their window display, allowing clients to access the mission statement, hours, address, and contact info with a single scan.

Retailers

Elle Boutique printed Barcodes on window displays, letting customers follow updates, promotions, and events at their convenience.

Consumer Electronics

Siekens Electronics used Video Barcodes on display ads for a new juicer, linking to testimonials demonstrating lifestyle benefits of the product.