Provide extra content for customers to enjoy music, sports, and event tickets with Barcodes. They help display future events, gather feedback, and grow social media followers.

Create a Barcode like this now

The Benefits of Using Barcodes on Tickets

1. What is mobile-marketing and why is it important?

Mobile marketing is a digital-centric strategy to reach audiences on any mobile device, including smartphones, tablets, websites, email, SMS, social media, and apps. It changes how people engage with your brand, making mobile strategies crucial.

Tips for developing a mobile strategy:

• Understand your audience and create a mobile buyer persona.
• Optimize web content for mobile devices.
• Ensure CTAs are mobile-friendly and simple.
• Monitor mobile metrics regularly.

With average mobile use of 3.6 hours/day and Google’s mobile-first indexing, mobile marketing is essential for modern campaigns.

2. Barcodes are paving the way forward

Since their creation, Barcodes have evolved from inventory tools to marketing powerhouses. They enable offline-to-online engagement, are eco-friendly, provide real-time updates, and allow customers to interact with events and products conveniently.

3. Optimize your tickets with Barcodes

Barcodes on tickets speed up check-ins and link attendees to your social media profiles. Add Coupon Barcodes to reward loyal customers, Dynamic URL Barcodes to redirect to event pages or online stores, and MP3 Barcodes to preview music or content. Barcodes enhance mobile marketing and maximize print marketing effectiveness.

4. Metric tracking

Barcodes allow real-time tracking of scans, including location, date, time, device, and operating system. This data helps optimize campaigns and measure what works effectively.

How to create a Barcode for your Tickets?

1. Select the Barcode type on a Barcode Generator (URL Barcode recommended).
2. Enter your website address or event details.
3. The Barcode is generated automatically.
4. Customize with a frame and “Scan Me” logo.
5. Pick colors matching your brand identity.
6. Download the Barcode in .jpg or .png format.
7. Integrate it into your ticket design.

Sign up for additional Barcodes (Event, Video, Coupon) with editable content, visual customization, and logo upload options.

Barcodes on Tickets Best Practices

1. Add instructions: Explain what users gain by scanning the Barcode.
2. Frame it: Use ready-made frames, CTAs, shapes, icons, and text to match your design.
3. Add a logo: Place a logo or CTA in the center; auto-sizing ensures scannability.
4. Save your designs: Reuse branded Barcode templates across campaigns.
5. Customizable URL: Edit the short URL for brand recognition and trust.
6. Test before printing: Minimum size: 2 x 2 cm; test multiple devices for readability.

See Barcodes on Tickets in Action

Retailers

Elle Boutique hosted a popup party and added Dynamic URL Barcodes to tickets, promoting both the event and their online store.

Photographers and Videographers

Through the Lens promoted a mini-lottery using Business Page Barcodes on tickets, linking participants to store info and online portfolio.

Musicians and Artists

The Three Sparrows printed MP3 Barcodes on tickets, giving fans exclusive first-track access, boosting hype for their tour and new music release.

Software and Game Developers

eGo Gaming Studios printed App Store Barcodes for a tournament, linking to download pages and personalized video trailers.

Cities and Cultures

Springfield City used Event Barcodes on ticketed events to provide up-to-date information, promoting local gatherings, tournaments, and festivals.